MBNA Charity card ads

To highlight MBNA’s partnership with the World Wildlife Federation, we found data that connected the amount of time a species had left on the planet to the expiry date on a credit card. And used an innovative bit of tech to get people to donate, by tapping their credit cards on wi-fi enabled posters.

MBNA_EXPIRES_AWARDS TIGER_FOR WEB
MBNA_EXPIRES_AWARDS GORILLA_FOR WEB
MBNA_EXPIRES_AWARDS ELEPHANT_FOR WEB