Smyths Toys Superstore - Disguisable carrier bags

It’s a universal truth that hiding Christmas presents from children is an annual nightmare for parents. And trying to sneak those all-important toys and games into the house is particularly tricky.

 

We devised an ingenious solution that let parents pull the wool over their kid’s eyes: disguisable carrier bags for Smyths Toys Superstore.

 

The bags were offered to parents at the till instead of our usual bags; each one designed to be mind-numbingly dull to children, but to raise a smile for Mum and Dad. More importantly, they could now sneak Elsa or Buzz into the house without raising the slightest suspicion.

 

So, a simple and inexpensive idea to produce, but one that maintained the magic of Christmas and put Smyths Toys Superstore at the top of Santa’s good list.

POT POURRI PLANET
WORLD OF WOOL
TACKLE SHOP
THEY'LL NEVER KNOW 1

Ant & Zoe. Art Director & Copywriter.

Real life Mr & Mrs.

Currently making ads at TBWA\Manchester

© 2020 by Ant & Zoe Harris

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