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The Unbearable Home
Hidradenitis suppurativa (HS) is a chronic, often overlooked condition that consumes every detail of a patient’s life, making even simple tasks like showering or sitting down excruciatingly painful. To demand better treatment options, we brought this invisible reality to life at a major dermatology congress by creating The Unbearable Home, an immersive, miniature sensory experience. Through shock-inducing details and a haunting soundscape, we forced delegates to inhabit the patients' perspective, revealing the visceral daily agony of HS that is rarely visible in a standard clinical consultation.
The Blooming Vulva
To highlight MBNA’s partnership with the World Wildlife Fund, we found data that connected the amount of time a species had left on the planet to the expiry date on a credit card. And used an innovative bit of tech to get people to donate, by tapping their credit cards on wi-fi enabled posters.
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